You Won´t Believe how Clickbait Works

Photo via Grammar Party Blog

See what I did in that headline? I appealed to “you”, the reader, challenging you to see if you will actually “believe” what I am supposed to tell you in this article, without really telling you anything in the headline. I also added an iconic photo of Macaulay Culkin in Home Alone that evokes a feeling of surprise and terror to enhance the reader´s curiosity for the article even more. (Hopefully) you clicked on it…