The Most Important LinkedIn Advice an Expert will Never Give You

LinkedIn’s algorithm is today’s equivalent of the Coca-Cola formula

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Photo by Greg Bulla on Unsplash
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LinkedIn number of membersaround the world. Source: LinkedIn Newsroom

Analyzing “Hardcore “LinkedIners”

LinkedIn has its own “culture” a “game within the game”. “Hardcore LinkedIners,” as I call them, study their audience, prepare their posts in advance, evaluate which photo, video, and/or link they should include, and wait for the perfect time to post, comment, or share.

Post A

Context: in order to raise money for the fight against COVID-19, two of the most popular sports radio shows in Spain decided to forget about their rivalry and make a joint show inviting top-tier Spanish athletes. My profile and network are very sports and media-oriented, so I saw this as a great initiative that would spark interest among my network. Boy was I wrong…

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Source: Javier Romero’s LinkedIn profile
  • 0 comments
  • 659 views
  • It did include a link to an external website
  • Posted on a Monday afternoon
  • It took several minutes to get the first reaction

Post B

Context: on this post, I expressed my disapproval of a new word that many experts and media in Spain are using to describe the evolution of the coronavirus crisis. “De-escalation” is the word. Rather than using already existing synonyms in the Spanish language, some are using a literal translation from English that the Real Academia Española, the official institution regulating Spanish, does not accept.

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Source: Javier Romero’s LinkedIn profile
  • 33 comments
  • 13,845 views (yes, more than 13,000 people saw my post). This is still insane to me.
  • It did not include a link to an external site
  • Posted on a Sunday morning
  • Lit the fuse almost instantaneously
  • The “network effect”
  • Luck

Content quality

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Photo by bantersnaps on Unsplash

The “network effect”

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Photo by Clint Adair on Unsplash

Luck

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Photo by Amy Reed on Unsplash
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Photo by Collins Lesulie on Unsplash

What a LinkedIn expert will tell you

  • Your maximum priority is to optimize your LinkedIn profile. Make sure it is as close to perfect as possible, constantly work to update it and make it stand out.
  • Create a calendar to plan your posts, and make sure they add value to your audience.
  • Before posting, make sure you have included the right hashtags, mentioned the right people / companies. Think twice before posting because every post has a large impact on your profile.
  • Constantly edit or delete posts that don’t “catch fire” quickly. Scarce interaction will negatively affect your LinkedIn positioning.

What I think you should to instead

Like I said, I am no LinkedIn expert, but rather a LinkedIn user with his feet on the ground and some lessons learned after the mentioned failure and success. That is why I think these tips, coming from a healthier, more “human”, and more realist perspective, can be useful for you.

  • Just try to post regularly, but only if you feel something is interesting. “Adding value” is the main mantra everyone tries to follow on LinkedIn, and that’s great, but the concept of “value” is highly subjective, just like content quality. Remember, I still believe A adds more value and has a “higher quality” than B, and you already saw what happened…
  • (Within certain limits) post, post, post. Don’t hesitate, the perfect moment to post is NOW. The more you post and see how your audience reacts to your content, the better you will become at crafting and framing it. This doesn’t mean you should post all the time and talk about every topic, but avoid paralysis by analysis at all costs and let reaction to action be your mode of operation.
  • Let it fly. If a post doesn’t catch fire, move on to the next one. Editing a hashtag or an emoji after posting rarely changes anything, and if you delete your post, you will never know how it could have evolved. Look at it as a relief because you won’t be paying as much attention to comments or people interacting with your post.

Final conclusion

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Photo by Grégoire Bertaud onUnsplash

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Sports, communications, and personal development enthusiast. I seek interesting concepts and ideas and try to put them into simple words.

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